DRA Homes Chat: Going Off Script Could Be the Right Answer

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Going Off Script Could Be the Right Answer

If your real estate market is anything like mine, you can't swing a dead cat without taking out 9 real estate agents standing around doing nothing or doing the same thing that every other agent is doing (or pretending to do!).

Over the years, I have had some "interesting" marketing ideas pop into my head only to have them shot Golden Egg Indicates Odd One Out And Alonedown by brokers, other agents or mentors.

I've been accused of being too blunt, politically incorrect, insensitive.  Blah blah blah!

Often my ideas don't FIT WITH THE SCRIPTS that the real estate "gurus" say that we should be using. Sticking with the proven scripts...the tried and true...just doesn't fit my personality.  

And I'm not ashamed to admit the reality is that I haven't been as successful as I would like to be by using them.

For 2016, I'm going OFF SCRIPT.

Way off.

I'm no longer going to worry about comparing myself with other agents.  I'm no longer going to try to emulate their marketing style.

I'm going to be bold.

I'm going to be honest.

I'm going to be ME!

Love me or hate me.  It makes no difference.

The only thing I'm really good at is being myself.

As the new year goes on, I will be testing my own ideas in my market.  I will share what works and what doesn't here in the Rain.

Be encouraged.  Be You!

What are you doing DIFFERENTLY in 2016?


Image courtesy of Stuart Miles at FreeDigitalPhotos.net


55+ Realty Advisor  MyMomentumTea.com Logo 

Jenna Dixon
Associate Broker

55+ Realty Advisor | Accredited Buyer Representative |
Certified Skilled Negotiator

DRA Homes Real Estate

Email: JennaDixon@Outlook.com
Direct: (770) 374-4230

DRA Homes Real Estate
An Affiliate of Maximum One Realty Greater Atlanta
5041 Dallas Highway, Suite 700, Powder Springs, GA 30127
Office Phone: 770-919-8825 ext. 318




Comment balloon 68 commentsJenna Dixon • December 11 2015 02:32PM


If you have something to say or do...get to saying or doing it. Make it love driven

Posted by Richie Alan Naggar, agent & author (people first...then business Ran Right Realty ) almost 3 years ago

Some of my most productive marketing strategies were initially laughed at. At least when you do your own thing, it will be unique and not the same ol thing everybody else is doing

Posted by Greg Cremia (Shore Realty of the Outer Banks) almost 3 years ago

Good morning, Jenna --- love the title and the spirit of this post.  Go for it!   Looking forward to hearing of greater success coming your way in 2016 and beyond.  

Posted by Michael Jacobs, Los Angeles Pasadena Area Real Estate 818.516.4393 (Coldwell Banker Residential Brokerage) almost 3 years ago

Jeanna you go girl!!  I haven't used scripts in years - years.  If you listen to yourself and follow your truth that is the key to success on every level.  I often tell agents don't do stuff just because somebody with 'authority' says to do it as it may not be right for you.  If it's to be it's up to me! (or you)

Posted by Anna Banana Kruchten CRB, CRS 602-380-4886, Arizona's Top Banana! (Phoenix Property Shoppe) almost 3 years ago

Stand Tall Jenna Dixon I love your attitude and drive, be the golden egg not the dull white one..... right. Honesty will get you much leverage in our industry, at least that's what I believe.

Posted by Bob Ratliff, "Sold with Bob" (Robert Ratliff Realty) almost 3 years ago

I am going to be right behind you  in case we have to turn around and run. Then I will be in front.

Posted by Rob D. Shepherd, Principal Broker ABR, GRI (Windermere/lane county) almost 3 years ago

Jenna Dixon - Well done. Excellent post. Personally I love going off the reservation. It brings out the rascal in you. In 2016 I am going to be even more grateful for everything.





Posted by Thomas F. Scanlon, CPA, CFP (Borgida & Company P. C., CPA's) almost 3 years ago

I'm going to keep myself from getting into the transaction...less and less personality. 

Posted by Karen Fiddler, Broker/Owner, Orange County & Lake Arrowhead, CA (949)510-2395 (Karen Parsons-Fiddler, Broker 949-510-2395) almost 3 years ago

I agree with you, comparing ourselves holds us back. In 2016 I'm going to put some pizzaz in my business -- it's better to be interesting than same old boring. 

Posted by Pamela Seley, Residential Real Estate Agent serving SW RivCo CA (West Coast Realty Division) almost 3 years ago


If it works, everyone will start to copy you!  Best of business in 2016.


Posted by Dan Tabit (Keller Williams Bellevue) almost 3 years ago

Jenna, I want to puke when I think of scripts … I don’t do them – don’t need them. I want to have real authentic conversations and make connections with people. We cannot do that scripting.  When people script me I demand that they stop. If they don’t stop and just get real with me … I’m done.

Posted by Kathleen Daniels, San Jose Homes for Sale-Probate & Trust Specialist (KD Realty - 408.972.1822) almost 3 years ago

Good for you, Jenna!  I've always felt that relying too heavily on scripts could sound a little forced and unreal.  I noticed it when I was looking at card.  The car salesmen all said the exact same things, and it made me want to run away - fast!

Posted by Patricia Kennedy, Home in the Capital (RLAH Real Estate) almost 3 years ago

I am with you.  I have never felt that scripts are authentic and are a bit cheesy.  I don't use them at all.  Good for you.

Posted by Paula McDonald, Magnolia Realty ~ Granbury, TX 936-203-0279 (Magnolia Realty ~ Granbury) almost 3 years ago

Good afternoon Jenna Dixon,

Love it! I love the title and the spirit of your post! I haven't used scripts in years ...I can't wait to see how 2016 unfolds for you..it's going to be a banner year!!   

Posted by Dorie Dillard CRS GRI ABR, Serving Buyers & Sellers in NW Austin Real Estate (Coldwell Banker United Realtors® ~ 512.346.1799) almost 3 years ago

Those are all powerful commitments, you need to make sure they are part of your internal dialog and one it is so, that is the way it will be.

Posted by Joe Petrowsky, Your Mortgage Consultant for Life (Mortgage Consultant, Right Trac Financial Group, Inc. NMLS # 2709) almost 3 years ago

Jenna, And I think you'll do just fine being yourself.  I've got to think consumers recognize the canned stuff because they've heard it before ad nauseum.  Something real, someone they can trust, that's huge.

Posted by Liz and Bill Spear, RE/MAX Elite Warren County OH (Cincinnati/Dayton) (RE/MAX Elite 513.520.5305 www.LizTour.com) almost 3 years ago

Jenna, can you assure me no animals were harmed in the making of this blog?

The key:  Avoid swinging dead cats!   ;-)

Posted by Brian L. Sirota, Esq., For Solutions: (714) 501-7660 (Bristar Realty (Realtor/Attorney)) almost 3 years ago

Let’s see “9 real estate agents standing around doing nothing or doing the same thing that every other agent is doing (or pretending to do!).” And what is the failure rate in our industry? You go be you, your clients will love you.

Posted by David Gibson CNE, 719-304-4684 ~ Colorado Springs Relocation, Relocation, Luxury & Lifestyle residential (Colorado Real Estate Advisers LLC ) almost 3 years ago

Have always done it my way, that is why I parted ways with my broker in California the minute my 3 years were up, and became an independent broker myself. Then did it again in Hawaii, became a broker without needing to do the 3 years again. Love the feeling of independence. Some things work, others take longer, I don't care. Life is good.

Posted by Hella Mitschke Rothwell, Hawaii & California Real Estate Broker ((831) 626-4000) almost 3 years ago

Good for you, Jenna. I've never been a fan of scripts. They sound scripted.  Be the best you - you can be, and you will prosper.

Posted by Mike Cooper, Your Winchester, VA Real Estate Sales Pro (Cornerstone Business Group Inc) almost 3 years ago

I am copying you Jenna, I am going to be myself! I am way happier that way!

Posted by Evelyn Johnston, The People You Know, Like and Trust! (Friends & Neighbors Real Estate) almost 3 years ago

Kudos, Jenna. No one can do as good at being you, as you can. Stick with it!!!

Posted by John Wiley, Lee County, FL Real Estate GRI, SRES,GREEN,PSA (Right Move Real Estate Group- EXP Realty) almost 3 years ago

Great plan Jenna!

Sometimes you need to go a different direction to set yourself apart from the crowd.


Btw, love that first paragraph, funny and true.

Posted by Bob Crane, Forestland Experts! 715-204-9671 (Woodland Management Service / Woodland Real Estate, Keller Williams fox cities) almost 3 years ago

Glad to hear that no cats were hurt in the making of this post, but swinging a dead cat may not be the best way to take down other agents. Sounds like your new plan to set yourself apart from those agents by being yourself is a great option. 

I've never used scriptions. They always sounded ridiculous to me. If I can't believe them how can I make them convincing to my buyers.  YAY 2016 a year to shine!

Posted by Janis Borgueta, LIC RE Salesperson (Key Properties of the Hudson Valley ) almost 3 years ago

Go for it!

Posted by Bruce Brockmeier, Coached By Crouch (Internet Marketing Consultant to REALTORS®) almost 3 years ago

Sounds like a pretty good start the year.  What things will you be doing different?

Posted by David Alan Baker Laveen & South Phoenix Realtor, Your local Expert (Keller Williams Realty Phoenix) almost 3 years ago

This sounds good to me.  Let us know some of your ideas... would love to hear what you are thinking about.

Posted by Joan Whitebook, Consumer Focused Real Estate Services (BHG The Masiello Group) almost 3 years ago

Amen Sister!   Me too!  Let's keep sharing ideas as I'm tired of the old stuff too.  

Posted by Shanna Day Team Leader (UT & AZ), Keller Williams Realty (Keller Williams SLC (UT) and Keller Williams Realty EV (AZ)) almost 3 years ago

Jenna Dixon great resolution for 2016.

Being who we are makes all the difference - in life and in business.

All the best for 2016 - make it your best year ever! Be BOLD!

Posted by Praful Thakkar, Andover, MA: Andover Luxury Homes For Sale (LAER Realty Partners) almost 3 years ago

Please continue to be yourself...everyone else is taken. Continue to go with those ideas that just pop up. Smile when the naysayers say 'it can't be done or it doesn't work." Success is the best revenge.

Posted by Margaret Rome, Baltimore Maryland, Sell Your Home With Margaret Rome ( HomeRome Realty 410-530-2400) almost 3 years ago

Going off script works a lot these days if you're genuine and honest with all your work.

Posted by Laura Cerrano, Certified Feng Shui Expert, Speaker & Researcher (Feng Shui Manhattan Long Island) almost 3 years ago

A tremendous success really is the best revenge you can possibly exact on somebody.

Posted by Laura Cerrano, Certified Feng Shui Expert, Speaker & Researcher (Feng Shui Manhattan Long Island) almost 3 years ago

All your advice in the comments is really inspiring me to do better at this even more so.

Posted by Laura Cerrano, Certified Feng Shui Expert, Speaker & Researcher (Feng Shui Manhattan Long Island) almost 3 years ago

Lots of great things have been done by being different.


Posted by Mel Ahrens, MBA, Kelly Right Real Estate, Customized Choices for your Real Estate Needs (Kelly Right Real Estate) almost 3 years ago

I like it, Jenna. 2016 will be a great year for the bold agents willing to do things  little differently. Merry Christmas.

Posted by Keith Strawn, www.ExploreBeaufortRealEstate.com (www.ExploreBeaufortRealEstate.com (Ballenger Realty)) almost 3 years ago

Great post! I have been considering a similar plan of action. I don't think you will go wrong going "off script."  

Posted by Scott Pope, You Can't Live Without Water™ (Nautical Properties) almost 3 years ago

I love your message. Absolutely, don't worry about what others are doing or suggesting. Follow your own path and keep us posted on how your ideas work!

Posted by Kat Palmiotti, The House Kat (Grand Lux Realty, Monroe NY, 914-419-0270, kat@thehousekat.com) almost 3 years ago

Great affirmations for 2016!!!

I'm going to be bold.

I'm going to be honest.

I'm going to be ME!

Posted by Sham Reddy, CRS (H E R Realty, Dayton, OH) almost 3 years ago

Being the "with a twist" guy, I have never followed script and probably never will, that's what has always worked best for me.

Posted by Roger D. Mucci, Lets shake things up at your home today! (Shaken...with a Twist 216.633.2092) almost 3 years ago

congratulations on your Feature! Good message about being yourself. Have a great 2016! 

Posted by Lise Howe, Assoc. Broker and Attorney Licensed in DC, MD, VA, (Keller Williams Capital Properties) almost 3 years ago


You have discovered that those who provide training, services and guidance treat us real estate agents, as though were are all the same and that results in us treating our prospects as though they are all the same. We all know how that leaves the prospect feeling after the third straight, "Now is the right time to sell!" closing point.

The genuine you is the you the Universe needs and will reward. 

Here's the catch. This will hurt....sometimes.

The genuine you will be willing to be vulnerable. Vulnerability is courage.  The genuine you will be courageous and afraid of having her heart broken.....simultaneously....all day long.

To this person, others will be DRAWN.

Posted by Annette Lawrence , Palm Harbor, FL 727-420-4041, Making FLORIDA Real Estate EZ (ReMax Realtec Group) almost 3 years ago

It's a lot easier to be honest and straightforward with folks than to remember all your lines (lies?) Good post!

Posted by Ron Barnes, "Most agents claim they're #1 - I THINK YOU'RE #1! (Associate Broker at Berkshire Hathaway Home Services Georgia Properties) almost 3 years ago

That is the best way to go Jenna Dixon!

Be prepared.  Our culture now takes honesty and having a different opinion than the herd as being "rude" or "offensive".

Posted by David Barr (Berkshire Hathaway HomeServices Florida Realty) almost 3 years ago

I wouldn't worry about what everyone else is doing.  Strive to be different and you will stand out in the crowd.  

Posted by Peter Mohylsky, Your Bucket List Broker Along Scenic 30A (BETTER HOMES AND GARDENS REAL ESTATE) almost 3 years ago

Way to go Jenna Dixon !  I hope you have tremendous success with your new strategy.  Let's face it, everyone you have and will continue to work with is an individual, so why not be one yourself?!  One size does NOT fit all in this industry.

Posted by Greg Mona, Real Estate in the 21st Century! (Faira) almost 3 years ago

I'm with you on this idea, Jenna Dixon. I used to have my license with a large outfit that begins with a K. It was great while I was getting started. Now I am Agent #3 with High Country Realty. No one there tells me how to do my business. All three of us do our own thing.  

Posted by John Mosier, Prescott's Patriot Agent 928 533-8142 (Realty ONE Group Mountain Desert) almost 3 years ago

It's your script, and the character you know best is you. It never pays to try and pretend to be someone else.

Posted by Richard Iarossi, Crofton MD Real Estate, Annapolis MD Real Estate (Coldwell Banker Residential Brokerage) almost 3 years ago

I've never been into scripts, either. Please keep us posted on your new successful marketing ideas! 

Posted by Pat Starnes-Front Gate Realty, 601-991-2900 Office; 601-278-4513 Cell (Front Gate Real Estate) almost 3 years ago

I did it my way...as the song goes. Who else can you be? People can generally see through phonies.

Posted by Raul Rodriguez, Looking out for the client's interest and not my p (Covenant Partners Realty) almost 3 years ago

You remind me of me, Jeanna.  I re-branded myself as Agent Blue Jeans this Summer, so now I can wear 501 button down Levi's everyday, everywhere.  My new business card has 501's on the front and back of it, and when the Office Manager looked at it, he said "what does Agent Blue Jeans mean?".  He's the only one that didn't get it.

It takes some guts though, because I'm the only one in Blue Jeans during the weekly Broker Preview meetings and Open Houses and such, and initially the other Agents stare, and talk - they can't believe I don't dress appropriately.  But everyone learns your name, fast, and 7 years from now, my Clients will remember me, and how to contact me, when they're considering buying another home.

Posted by Raymond Denton, Simple Man (Academy Mortgage Corporation) almost 3 years ago

Jenna GREAT blog!!! If I did not know better, I would swear you stole my thoughts while I was sleeping.... I am encouraged, you be you and I will be me!!!

Posted by Paul Durry, Broker Associate, CDPE, CIAS, CHMS (Premier Real Estate of Lawton) almost 3 years ago

Jenna, If you truly do this you will have the best year of your career. Scripts or any kind are for those who do not know what they are doing and are inauthentic to thier core self. Those agents come across interested only in a comission check and fundamentally fake. You will, if you follow what you are posting here , draw to you the right folks if you are right with yourself.

Posted by Nancy Robinson Ranked #6 in MI, #10 Century21 Realtor in the US, #16 in the World (Century 21 Town and Country) almost 3 years ago

The roads to success are paved by people that do not follow the norm.  Good luck with your plans.

Posted by Ed Silva, Central CT Real Estate Broker Serving all equally (RE/MAX Professionals, CT 203-206-0754 ) almost 3 years ago

Most innovative solutions is something 100 people say it can not be done. I will not look for approval.  You can create a niche for yourself and need not to worry about others.

Posted by Sam Shueh, mba, cdpe, reopro, pe ( (408) 425-1601) almost 3 years ago


Go for it!  Be yourself, not someone who you are imitating.  I took the same route and got nowhere.  Take the ideas from the scripts, using them in your own way.  You will be amazed at how much more business you will attract by being yourself.  The idea is to stand out of the crowd.

Wishing you the best for 2016!


Posted by Brigita McKelvie, Associate Broker, The Broker with horse sense and no horsing around (Cindy Stys Equestrian and Country Properties, Ltd.) almost 3 years ago

To thine own self be true, indeed!  Great post.

Posted by Mark Piscitelli & Theresa Ziebro (Remax Trinity) almost 3 years ago

I love going off script! I've lived my whole life that way. I have some very unconventional plans for 2016 as well. I just hope it all comes together like it appears in my head. 

Posted by Nicole Doty - Gilbert Real Estate Expert, Broker/Owner of Zion Realty ZionRealtyAZ.com (Zion Realty) almost 3 years ago

Good post!

I'd much rather fail while "being me" than succeed while doing things in which I do not believe. 

Happy 2016. :0)

Posted by Becca Rasmussen (HomeSmart Cherry Creek) almost 3 years ago

I'm a strong believer in "Like attracts like." By being true to your values and beliefs, you'll be much more committed to your marketing. And by measuring, you'll quickly be able to figure out what's working and make adjustments. Good luck in 2016!

Posted by John Novak, Henderson, Las Vegas and Summerlin Real Estate (Keller Williams Realty The Marketplace) almost 3 years ago

I like your attitude and think you will succeed! Scripts often sound so fake and insencere , I'm sure customers tune out or move on.

Posted by Olga Simoncelli, CONSULTANT, Real Estate Services & Risk Management (Veritas Prime, LLC dba Veritas Prime Real Estate) almost 3 years ago

One of the things about creating your own script, is that you own it and know when to add or drop any part of it. Heck, I've been known to skip it altogether when I discover that a seller is ready to list without hearing anything I have to say!

Posted by Margaret Woda, Maryland Real Estate & Military Relocation (Long & Foster Real Estate, Inc.) almost 3 years ago

Good morning, Jenna Dixon we're all different in our own way.... and that's how we should do business...how you present you is a reflection of you and how you think....but it can be done professionally and not in rude or insulting manner....

Posted by Barbara Todaro, "Franklin MA Homes" (RE/MAX Executive Realty ) almost 3 years ago

Concentrate on just doing a better job in your listing presentation and marketing which leads to more listings because better results happens. Your results replace the script. Make sure the image sockets are all filled with the better taken eye candy. Upload the video to make it save time and gas for everyone and so the open house on demand happens round the clock. Real estate like life is not 9-5, M-F.

Posted by Andrew Mooers | 207.532.6573, Northern Maine Real Estate-Aroostook County Broker (MOOERS REALTY) almost 3 years ago

I am a firm believer in doing what works for you and your communities.  Being different makes you stand out from all the other agents and worth a double take from the potential buyers and sellers. 

So for for it.

I made this comment on Bob Cranes re-post of your orginal post... great work.

Posted by Sussie Sutton, UTR TEXAS Realtors - Rep for buyers and sellers. (UTR Texas Realtors) almost 3 years ago

Different things work for different people. Not all musicians look the same, promote themselves the same, or sing the same type of music; but they can still be very successful. Even very rich. So why not you.  Dave

Posted by David Jones, BuyersAsk.com (BuyersAsk.com) almost 3 years ago

I've never been much of a script person either.  Feels too phony.  I'm with you.  Be yourself.

Posted by Chris Ann Cleland, Associate Broker, Bristow, VA (Long and Foster REALTORS®, Gainesville, VA) almost 3 years ago

Excellent post!!!  I love your energy!  Keep up the good work and I'll be watching you experience Real Estate Success in 2016!

Posted by Michael Oden, Marketing Coach & Accountant for real estate agent (New Horizon) almost 3 years ago

Hi Jenna, you wrote this post in December 2015. How did "going off script" work for you?

Posted by Donna Foerster, Metro Denver Real Estate Agent (HomeSmart Realty Group) over 2 years ago